GrandWest enthusiastically pledged its support for Heart FMs 16 Days of Youth campaign which saw the radio station shutting down its broadcast studio in Green Point to undertake youth focused projects across the Western Cape.
The 16 Days for Youth journey started in Vredenburg on 1 June 2016 and ended on 16 June 2016, Youth Day. During the journey, Heart FM broadcast remotely from various locations and were part of various community projects to uplift young people in need. The initiative is a spin-off from the station’s #HeartBeats4Youth campaign which started out with motivational talks by celebrities at various schools four years ago. It has since evolved into a 16 day drive to contribute to youth upliftment in the province.
As one of the main sponsors of the campaign, donating a cheque for R10 000 and supplies of soccer balls and toothbrushes, Heidi Edson, Group Social Economic Development Manager for Sun International, says: “GrandWest is honoured to be in a position to be a support and partner with Heart FM and bring to fruition this worthwhile campaign. We hold the interests of the Western Cape’s youth close to our hearts and share the station’s vision to raise awareness, funds and support for youth focused causes.
“Young people from disadvantaged communities in the Western Cape face a precarious future with drugs, violence and rife unemployment. It is important for corporate citizens and members of the public do what they can to divert this situation and offer the young generation hope of a better future. Every little action collaboratively can make a big difference.”