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Baydu Adams and Rory Petzer producer of Phat Joe’s Afternoon Drive show at ECR in Durban at Radio Awards
The old way of RAMS is gone, the new “RAM” is here. The new Broadcast Research Council (BRC) is the new council to bring you RAM figures. The National Association of Broadcasters resigned from the South African Audience Research Foundation(SAARF) BRC appointed TNS Global to do the research.
I won’t bore you with technicalities and details but after years of working at it a new survey company and methodology has been implemented which means this will be the new way forward. Many stations have lost tons of thousands, in some cases hundreds of thousands of listeners from the last (old) results. I have made a note of a few stations in SA. As per usual because I’m a CT born boy here are the CT commercial stations, national stations, regional stations and a few community radio stations. I’ve included the community station in PE as this is where I’m now based.
Congrats to Heart FM in CT who is now the biggest station in Cape Town. My station Algoa FM in Port Elizabeth has also jumped up by about 80 000 to 576 000 listeners 🙂
Cape Town:
Heart – 838 000 listeners
Kfm – 681 000
Good Hope FM – 658 000
Smile – 146 000
Capetalk – 77 000
National:
Metro FM – 4 159 000
5 FM – 862 000
Lotus FM – 276 000
Radio 2000 – 477 000
RSG – 1 424 000
SA FM – 176 000
Regional all over SA:
Kaya FM – 841 000
East Coast Radio – 987 000
Jacaranda – 1 329 000
Algoa FM – 576 000
94.7 – 927 000
702 – 547 000
Gagasi FM – 1 366 000
OFM – 291 000
Power FM – 99 000
Ukhozi – 7 294 000
YFM – 666 000
Community Radio:
Bay FM – 65 000 (PE)
Community Radio (WC):
Bok Radio – 96 000
Eden FM – 97 000
FMR – 32 000
CCFM – 112 000
Radio 786 – 66 000
Radio Tygerberg – 236 000
Radio Zibonele 228 000
Voice of the Cape – 122 000
Bush Radio – 25 000
Radio KC – 43 000
UCT Radio – 12 000
Radio Helderberg – 27 000
Radio Kaapse Punt – 4000
PS: Feel free to ask me about your favourite station’s result and I will share it.
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