Cancer is primarily seen as an adult disease, however more and more children are being diagnosed. If detected early it is highly treatable, but locally it is estimated that less than half of children with cancer are diagnosed, and many of those who are diagnosed are in advanced stages of illness.1
This Childhood Cancer Awareness Day, Mugg & Bean will construct a Wall of Generosity to bring South Africans together in support of those who have been affected by cancer at Brooklyn Mall, Pretoria on 24 and 25 September 2016.
Each visitor will receive a complimentary cupcake from the wall and be asked to write down the name of their ‘cancer hero’ – someone they know who has battled cancer – on their hand, and then pose for a picture holding up the cupcake with the other.
“We want to create something special where everyone can come together to spread hope; hope for those who have been affected, for those who are battling the disease and hope for the future,” said Lee-Ann Cullingworth, Marketing Executive for Mugg & Bean.“By driving the conversation, we hope to raise awareness of the early warning signs to equip South Africans with the knowledge to identify possible symptoms and act quickly to ultimately save lives.”
The Wall of Generosity forms part of Mugg & Bean’s annual Cupcakes 4 Kids with Cancer initiative in support of Cupcakes of HOPE that aims to raise awareness and funds for families in need of assistance.
In addition to bringing together a community of supporters, Mugg & Bean also introduced a lemon meringue cupcake to its menu for the month of September 2016. The sweet treat is offering consumers a simple way to help change and save lives – all proceeds generated from the cupcake sales will be donated to Cupcakes of HOPE.
“We’ve surpassed our 2015 donation of R100,000 within the first week,” says Cullingworth. “We’re humbled by the phenomenal response and honoured to be part of such a worthy cause.”
To support Cupcakes 4 Kids with Cancer, enjoy your lemon meringue #CupcakeForMyHero at any Mugg & Bean, upload your picture of support using the hashtag to Twitter, Facebook or Instagram, spread the generosity by donating to the cause or visit The Wall of Generosity on 24 – 25 September between 09:00 – 17:00 at Brooklyn Mall.