The 2016 EMAs will broadcast live on MTV (DStv channel 130) from the Ahoy Rotterdam in Rotterdam, Netherlands on Sunday 6 November 21:00 CAT. This will be Mars’ third EMAperformance as he returns to the show in the Netherlands, following his 2013 performance of “Gorilla” at the 2013 MTV EMAs in Amsterdam.
“24K Magic” is the lead single from Mars’ third studio album of the same title, and Mars’ first piece of solo music in nearly four years. The singer unveiled the highly anticipated track and music video worldwide on 7 October. The “24K Magic” album will arrive on 18 November.
The eleven-time EMA nominee and winner of “Best Song” in 2011 snagged his first five number one Billboard singles in less time than any artist since Elvis Presley. Mars’ robust pipeline of smash hits has spawned some of today’s catchiest songs including “Uptown Funk”, “Locked Out of Heaven” and “Nothin’ On You.”
Mars is the first artist unveiled from the show’s star-studded performer lineup. Additional performers, as well as presenters, will be announced shortly.
“We’re thrilled to announce Bruno’s return to EMAs and can’t imagine a more appropriate way to jump-start our biggest night of the year,” said Bruce Gillmer, EVP, Music And Talent Programming, MTV International and Executive Producer, 2016 MTV EMAs. “Many more surprises to follow!”