Today Nike unveils Breaking2, an innovation moonshot designed to unlock human potential.
Like all daring dreams, Breaking2 has an audacious goal: Enable a sub two-hour marathon time.
Many consider this feat impossible. It requires reducing the current men’s world record time of 2:02:57 by three percent. However, that challenge is exactly what drives Nike; the impossible is an opportunity to envision the future of sport.
To help achieve a sub two-hour marathon, Nike is working with a diverse team of leaders across several fields of science and sport with a holistic approach to athletes, product, training, nutrition and environment.
Breaking2 provides an opportunity to explore whether the impossible is within reach. It is the ultimate embodiment of Nike’s mission: To bring inspiration and innovation to every athlete on the planet.
Full story available at http://news.nike.com/news/2-hour-marathon