As South Africans celebrate heritage month one of the country’s most iconic brand’s Wimpy is celebrating 50 years of memorable moments having opened its first store on the 1st September 1967 in Durban. Wimpy has been part of South Africa’s fabric for the past 50 years and has expanded its footprint to over 480+ stores across the country.
To kick off Heritage Month Wimpy gathered a diverse group of foodies, media and personalities in the heart of Maboneng as they ushered in their 50th birthday. The event was anchored by television star Roxy Burger and saw celebrities #Maketime to celebrate the brand’s momentous birthday occasion. Among those who made it and shared in the moments that have shaped the brand over the years were radiant television personality Danine Naaidoo, blogger and entrepreneur Olwethu Leshabane, socialite Lerato Sengadi, Palse Homme fashion designer Paledi Segapo, actor Nkuli Tshirumbula, television personality Leroy Marc and many more foodies and personalities.
Wimpy has undoubtedly been a brand that has allowed and encouraged its customers to enjoy every moment with friends, family and loved ones over hearty meals. The success of the brand was undeniably felt by some of the well-known figures who were in attendance who have grown up with the brand over the years and shared in the moments that have shaped it.“At Wimpy we don’t just serve delicious meals, we serve moments, where families, friends and loved ones gather in their numbers leaving closer than they were when they came in. We hope that our consumers will #MakeTime to celebrate our birthday with us and we will continue to ensure that they enjoy every moment for the next 50 years to come” said Wimpy Marketing Manager Luise Peters.
Wimpy has been known for their famous delicious coffees, enjoyed come rain or sunshine, their mouth-watering classic breakfasts, famous grills and their deliciously thick milkshakes. As part of the 50th celebration Wimpy offered a R50 Breakfast Combo and R50 Birthday Combo meal, as well as a Kinderjoy Surprise Egg with every kids Combo Meal for the little ones.
With multiple franchises that have successfully opened across South Africa, Wimpy knows that a great meal is not about speed at which the food is served to customers, but it is about the experience of bringing families and friends together, and this is the standard you will find at Wimpy Franchises.
#Maketime to celebrate and enjoy every moment at Wimpy branches all across the country.