A brand new South African marketing award that honours vision and innovation in a field where the parameters have been inexorably altered has been launched.
The Marketing Achievement Award will reward those pioneers taking bold steps to grow and redefine the ever-changing South African marketing landscape. The winning marketers who are best in their field will be announced at a grand ceremony to be held at Sun City next February (2018).
The idea of the award, the only one of its kind in South Africa at present, was conceptualised by the newly formed House of Innovation – that incorporates marketing company whose history is steeped in awards and promotions marketing, Kirkpatrick and Associates.
Said Anne Kirkpatrick: “We felt that there was a gap, something missing, in the market place. With the intention of filling that hole, we decided to introduce an award that recognises excellence in the field of marketing.”
House of Innovation will be home to the new achievement award.
Anne added: “Years of experience and knowledge in the industry will be shared as we acknowledge an industry that has changed significantly over the last decade. We want to award those who have made strides in improving marketing standards in this country.”It has taken two years to bring the awards programme to fruition.
Key players in the industry were asked for their input into what criteria would be used for selecting South Africa’s best marketers. There has been no marketing award since 2008.
Geoff White, a past winner of marketing excellence at Cadburys who is now CEO of Nandos, gave a large sponsorship and an underwriting commitment.
A council was convened, with Marketing doyenne, Yvonne Johnston – former CEO of Brand South Africa – as the council chairperson.
Now a Business and Consciousness Coach, Creative Thinker, Strategist, Facilitator and speaker, Yvonne has extensive experience in the world of advertising and marketing. In 2005 she was a finalist in the Business Woman of the Year award and is widely respected as a leading communications strategist. Yvonne said: “Marketing as a discipline is very different today. How do you tell consumers you want about your product when consumers access media differently. These days, marketing has moved from demographics to interest groups. The aim is to reach specific groups: fly fishermen or stamp collectors…”
She said she hoped these awards will “highlight the need for marketing to regain credibility and importance. We want to look at the strategy behind the thinking of our entrants: what is their innovation; their thinking. What strategy are they using to find their consumers to sell their product?”
She added that the judges of the MAA are “not looking for creative ads. We’re looking for creative strategic thinking.”
Yvonne said the conveners of the Award wanted “short, easy to prepare entries”. “We want it to be easy for marketers to submit their entries. We want the judging to be easy and credible.”
Yvonne said they had gathered an “excellent group of judges with valuable industry experience.” She added that her hope is that the achievement award will bring gravitas and credibility to marketing as a discipline.
Anne Kirkpatrick agrees: “We handpicked the best of the industry to come on board – those who had both marketing expertise as well as business acumen.” She added that there was a need for “realignment” in the industry.
“We want to find the golden thread that is the strategy behind marketing and get marketing back into the boardroom, like it used to be in the past.”
CALL FOR ENTRIES:
Please select your category and enter using our website:
Entries Open : 13 September 2017
Entries Close: 03 November 2017
Sun City Awards Celebration: 25-27 February 2018