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BOOST – the relentless energy-return technology that defined an industry – turns five

adidas Energy BOOST, the first adidas Running model to feature BOOST technology, is updated and re-released

The 5 years of BOOST anniversary pack includes Energy BOOST and a limited-edition UltraBOOST

South Africa, 1 February, 2018: Five years after adidas Running released their first-ever high-performance running silhouette made with industry-defining BOOSTTM technology, the Energy BOOST returns. To celebrate the landmark, the Energy BOOST has been updated and re-released in original black and yellow colourways to celebrate adidas’ most iconic and loved silhouettes – including Energy BOOSTand UltraBOOST LTD.

BOOST™ is a superior lightweight cushioning technology that provides energy return for every single stride. Now, the state-of-the-art material that defined the adidas Running category and has broken two marathon world records with performance athletes Mary Keitany and Dennis Kimetto celebrates five years at the forefront of innovation.The original Energy BOOST coined its name due to its high-energy return and responsiveness, made possible because of a heel-to-toe BOOST™ foam in the sole and midsole that stores and returns superfast, lightweight energy every time the foot strikes the ground. Everything that made the silhouette unique lives on, whilst new updates and integrations, including an improved and simplified midfoot construction combined with a lighter cage for a more accommodating fit, make this a clean evolution of the original. Other defining updates include:

  • Updated Torsion System: moves with the foot for a smoother landing and midfoot support push-off
  • Enhanced Techfit: foot-hugging upper with zoned elastic support in the forefoot, identified using Aramis research and testing, provides superior comfort and a snug feel
  • Stretchweb: newly introduced into the Energy silhouette, the Continental rubber outsole adapts to every runner’s foot strike by moving in harmony with BOOST™ to provide a smoother, more flexible and enhanced grip
  • More BOOST: now featuring 85% BOOST™ for even more energy return and economy

Mike Jaeggle, Senior Marketing Manager, adidas said: “In 2013, we started a revolution with the release of the Energy BOOST and changed the face of running forever, one silhouette at a time. From then until now, our game-changing technology has provided runners across the globe with a high level of energy return, for exceptional performance in almost any condition. In the future, BOOST™ will continue to define our products as we endeavour to combine our most famed, performance-enhancing technology with further advances in innovation, aesthetics and design. We are already looking forward to a re-release of one of our most glorified silhouettes early in 2019.”

The new silhouettes of the “5 years of BOOST” pack will be available from February 1st online at www.adidas.co.za, and in participating adidas performance concept stores: Energy BOOST – R2299 and UltraBOOST LTD – R2999.

Follow the conversation @adidasrunning on Instagram, Twitter and Facebook using #BOOST.

To find out more, please visit: https://www.adidas.com/running

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