– The Z.N.E. Hoodie Primeknit is designed for athletes on the move.
– It’s comfortable, lightweight, breathable and constructed using wrinkle-free fabrics.
– The campaign is fronted globally by Gareth Bale, Angelique Kerber and Hannah Bronfman, and locally by Siya Kolisi, Kagiso Rabada, Damian Willemse and Lyle Foster.
South Africa, 04 May 2018: adidas Athletics has unveiled its latest innovation; the Z.N.E. Hoodie Primeknit, designed for optimum style and comfort for athletes on the move. Insights from adidas athletes reveal that they live life on the move 36 hours at a time, between one game and the next, while they are packing, taking off and in a blur of transit. The destinations might change, but the needs stay the same – premium apparel, built for comfort and easy to pack, to help them stay focused.
For that reason, the Z.N.E. Hoodie Primeknit has been crafted in breathable Primeknit with pre-shaped sleeves which provide additional freedom of movement. The Z.N.E. Hoodie Primeknit is part of a wider adidas Athletics travel collection which also includes Primeknit pants. High-level craftsmanship is evident throughout, with quality knitting techniques and premium bonding details providing a blend of aesthetic benefits to the wearer. This allows for easy styling and self-expression, on game day or any day.
Siya Kolisi, Stormers Captain: “It’s so lightweight and easy to have in your luggage. The thought and detailing that has gone into this product is amazing.”
Kagiso Rabada, World No. 1 Ranked Test Bowler: “It’s warm yet breathable and really stylish too.”
Damian Willemse, Western Province and Stormers rugby player: “It fits and feels great. I’ll be travelling with this hoodie from now on… along with my Bluetooth headphones.”
Lyle Foster, Orlando Pirates Football player: “I’m music crazy and the big hood allows me to listen to music and stay in my zone.”
The adidas Athletics Z.N.E. Hoodie Primeknit is currently available on adidas ecom, in adidas performance concept stores and select sports retailers countrywide.