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South Africa, 17 August 2018adidas Running launches a brand-new silhouette created for the street runner, the adidas PureBOOST GO. Designed for easier changes in direction, the highly adaptive silhouette offers a running experience that’s both thrilling and accessible for all. Running through the streets of a vibrant city is liberating but can be unpredictable and intimidating. To empower runners to experience and enjoy the thrill of urban running, for training or commuting, adidas has designed the new PureBOOST GO, a dynamic and versatile performance silhouette created specifically to adapt to the demands of running the city. The brand-new Expanded Landing Zone – a wider forefoot platform for increased stability in lateral movements – gives street runners ultimate adaptability, so they can change direction with ease and speed. The PureBOOST GO also features a BOOST midsole, adidas’ industry-defining technology that offers runners endless energy return. For a more comfortable fit and a better running experience, a deconstructed circular knit upper, crafted from a breathable fabric, improves flexibility and freedom of movement with each step.

Captain of adidas Runners Johannesburg Mickey Damoyi said: “For me, there’s nothing more thrilling than running the streets of Braamfontein. It’s exciting because it’s so raw and unpredictable and discovering the city in this way is totally unique. adidas’ PureBOOST Go is the perfect shoe for city running, it means I can change direction and adapt to anything the city throws at me.”

The adidas PureBOOST Go is available on adidas ecom and in adidas concept stores at a retail price of R1899.

To find out more, please visit: adidas.co.za/PureBOOST. Follow the conversation on Instagram, using #adidasRunning and #PureBOOST.

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