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The target for 2019 is 5 million meals and global organisation Rise Against Hunger has the support of Tastic Rice to ensure thousands of families have a meal.

World Food Day commemorates the launch of the Food and Agriculture Organization of the United Nations. This day aims to raise awareness about food scarcity, and events are held in more than 150 countries, around the world.

On 16 October every year, nations gather to highlight the plight of 870 million undernourished people in the world. Most of them live in poor and disadvantaged communities where nutritious meals are never guaranteed. World Food Day continues the purposeful relationship between Tastic Rice and Rise Against Hunger (RAH), a global hunger relief organisation that distributes food and aid with the aim of ending hunger by 2030.

This year, the Tastic brand team, along with influencers by the likes of Tshepi Vundla, Ntokozo Mbambo, Ciciworldwide, Juanita Khumalo, Kay Sibiya and many other notable names joined along with Tiger Brands employees and media. They actively acknowledge the importance of this auspicious day by making a real contribution to addressing hunger by packing 12 500 meals in 60 minutes to support World Food Day. This coincides with initiatives across the globe occurring simultaneously to make a difference in addressing hunger and creating awareness around World Food Day.

As a non-profit organisation, Rise Against Hunger is dedicated to ending world hunger by 2030 in a sustainable manner and in just three years has grown its support

from 9 000 beneficiaries to more than 66 000 who receive five nutritional meals per week. “Much of its success is that it provides immediate nutrition to vulnerable children that underpins a flourishing education framework despite poverty,” says Brian Nell, national operations manager, Rise Against Hunger. “With the support from Tastic we have been able to grow our beneficiary base which makes our goal a lot more achievable,” says Nell.

Tastic Rice has committed to providing enough rice to pack more than 5 million meals for the less fortunate in 2019. These food parcels will be distributed to Early Childhood Development Centres (ECD) across South Africa. When asked about the importance of the collaboration, Thembi Sehloho, Marketing director for Rice and Pasta, Tiger Brands says, “Firstly, we would like to thank Rise Against Hunger for choosing Tastic as the rice of choice for such an important initiative.”

“It is well established that nutrition lies at the forefront of good health and development in the early stages of life. This development feeds into education because proper mental and motor development in early childhood can only take place if the child is provided with a nutritious meal every day” adds Sehloho

“This initiative also allows our staff to volunteer in a way that adds to the sustainability of the initiative. They are able to get in touch with what it means to make a difference by giving their time to others. Perhaps, most importantly,” Sehloho says, “we are able to partner with Rise Against Hunger to achieve the United Nations.

Sustainable Development Goals by ensuring a solid early childhood development foundation and creating SMME opportunities for crèche owners.”

“We have come to rely on Tastic Rice as the staple ingredient that is essential in our meal packs,” says Nell. “Nutrition is the basis of a healthy mind and we cannot provide solid nutrients without a significant rice partner.” Adds Nell

“With the meals provided by Rise Against Hunger and Tastic, people are able to reach their full potential and harness their transitional capabilities that take them from breakfast all the way to dinner. Tastic wants to be there, at every meal and every milestone helping people rise and reach their full potential,” Sehloho says.

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