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If you’ve ever caught yourself replicating dance moves from a music video, then you’re direct proof of the power of a video as a branding tool. To recognise both the creative process and the value of a music video in the building of an artist as brand, the Loeries have created a dedicated music video category. Entries for this year are open, and artists or producers creating innovative music videos are encouraged to enter their work.

Last year New Monday received a silver Loerie for the production of Thee More Shallow’s 2am video. Prior to the category being established, music videos for artists such as the Die Antword, Spoek Mathambo and Skrillex have been awarded Loeries for creative excellence.This year, Channel O is the category sponsor. Enter the Channel O Music Video category at Loeries 2016 and get your entry for FREE, courtesy of Channel O! Email to get your Music Video discount voucher – offer applies to the first 15 entries received. Entries close on 16 May 2016. Enter at

Loeries Africa Middle East serves as a source of inspiration and is the benchmark against which all creativity and innovation in the region are measured. Artists who are thinking like brands and are using their music videos to convey their position and feel, will be reassured to know that entries are evaluated on the application of creativity.

Popularity of either the song or the artists does not play any role in the judging process and the work is viewed purely on its creative merit by brand communication experts.

Entries close on 16 May 2016.
To for information and to submit your best work, visit

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