Mafikizolo and congolese artist Tresor are set to release a new single titled ‘Soar’. Written specifically for the Loeries®, the song premiered at Creative Week in Durban.
Taking inspiration from the #Loeries2016 theme of Creativity Unites – Tresor who composed and produced the song, says the title comes from his belief that “when creatives come together to create and collaborate, we can soar much higher.”
Given their history of pan-African collaborations, Mafikizolo were the perfect fit to perform the song. The Nhlanhla Nciza and Theo Kgosinkwe duo has previously collaborated with Nigeria’s Davido and May D as well as with Tanzania’s Diamond Platnumz.
“I am a big fan of Mafikizolo and when the opportunity was presented by Universal Music Publishing Group, I jumped at it. Our genres are different, but we are all pioneers of African music with our sounds. It’s really about encouraging unity and joining forces for much bigger and better results,” said Tresor.
The melodies and lyrics were written by Tresor and produced with engineer Tyron Woods. Speaking on the process, Tresor adds “after layering some guitars, I then sent the song through to Mafikizolo. We met at Universal’s studio to assign parts and record the final song. The Zulu verse added by Theo, gives great balance and we’re really happy with how the song turned out”.
As the official music partner to the Loeries®, Universal Music facilitated the creation and recording of the official awards song. Tresor is a Universal Music Publishing (UMP) composer, and Mafikizolo are Universal Music Group (UMG) artists.
The single will be officially released later this year. Follow the Loeries® on Facebook, Twitter and Instagram to stay updated on the details of the official song release.
See Mafikizolo’s performance of Soar at the 2016 Loeries® awards here: https://youtu.be/qWRjtCutJDw.
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About Loeries® Africa and Middle East
The Loeries® are Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries® promote and support creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
Culminating in the biggest creative gathering in Africa Middle East, Loeries® Creative Week™ Durban brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.
Our region’s creative economy is world-class and has great potential to grow and to offer employment both to our talented youth. The growth occurring throughout Africa Middle East is very exciting, and a major focus of the Loeries® is to increase the standard of brand communication in the region. The Loeries® continues to grow each year, remaining the region’s primary measure of excellence.
Major Partners of the Loeries 2016
Tourism KwaZulu-Natal (TKZN), the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA), EThekwini Municipality – Durban Tourism, DStv Media Sales, Gearhouse South Africa
Accenture, Adams & Adams, ADreach, Channel O, Facebook, Film & Publication Board, Google, JCDecaux, Public Relations Institute of Southern Africa (PRISA), The Times, Unilever South Africa, Woolworths, YFM
Additional Partners and Official Suppliers
AAA School of Advertising, Antalis South Africa, Aon South Africa, Arcade Content, Association of Practitioners in Advertising, Backsberg, BEE Online, Castle Lite, Clive Stewart Photography, Circus Circus Beach Café, Egg Films, First Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Graphica, Grid Worldwide, HelloCrowd, Hetzner, Independent Agency Search and Selection Company, Multiprint Litho, Newsclip, Paygate, Red Hot Ops, Rocketseed, Scan Display, South African Airways, Telkom SA SOC Ltd, Tiekie Barnard Consultancy, Total Exposure, Tsogo Sun, Universal Music Group, Vega School of Brand Leadership
Official Media Partners
Between 10and5, Bizcommunity.com, CliffCentral.com, Coloribus Advertising Archive, Design Times, Film & Event Media, Goliath and Goliath, iDidTht.com, Marketing Edge Nigeria, Music in Africa, The Redzone, YouTube.