e.tv has teamed up with the annual Avon Justine iThemba Walkathon, the largest breast cancer awareness event in the country, which celebrates its 11th anniversary this year. The 2016 event takes place on Sunday, 23 October at Marks Park, Emmarentia in Johannesburg. With over 25 500 participants last year, this event has become the largest single-day event in the country held purely to generate awareness of breast cancer. Avon Justine plans to celebrate its 20th birthday by making the 2016 event, the biggest Walkathon yet; together with the help of media partners Woman & Home magazine, Kaya FM and e.tv Sunrise.
“e.tv Sunrise is happy to be part of this great initiative for the second year running. We strive to educate our viewers about breast cancer, and the importance of early detection,” says Nicholas Maphopha – Executive Producer, Sunrise.
Registration for the 11th Annual Avon Justine iThemba Walkathon are open now. The registration fee for adults is R120, children between the ages of two and twelve can enter for R80, while children up to the age of two can participate at no cost. All participants must pre-register via www.ithembawalkathon.co.za or a printed entry form. Friendly dogs can be registered for free as part of the Nutriphase Doggie Walk.
With an exciting repertoire of live entertainment planned, including Kaya FM Deejays, e.tv Sunrise presentersand other local artists, as well as numerous food stalls and other activities, participants will be able to relax and enjoy the day with family and friends after completing their walk.
Walkers will also once again have the opportunity to be part of history, with the #PoutForAPurpose world record attempt at this year’s iThemba Walkathon. This is the Avon world record attempt for the most number of people applying lipstick at the same event. Those who are unable to attend and are not based in Johannesburg can simply put on their pinkest Avon pout, take a photograph and upload it social media using the hashtag #PoutForAPurpose.
The objective of the Avon Justine iThemba Crusade of Hope programme aims to promote the message that early detection of breast cancer can save lives, is spread across the country. The program educates women about the importance of breast health and having their annual mammograms, as well as undertaking monthly self-examinations.
Sunrise broadcasts weekdays at 5:30 AM on e.tv.
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