ONE-HOUR ELECTION NIGHT SPECIAL AIRS ON COMEDY CENTRAL IN AFRICA 9 NOVEMBER
Johannesburg, Wednesday 9 November: “The Daily Show with Trevor Noah” approaches the US presidential election with a one-hour “Democalypse 2016” Election special followed the next day by a post election episode looking at the results.
“The Daily Show with Trevor Noah – Democalypse 2016” will premiere on Comedy Central (Africa) on Wednesday 9 November at 21:00 CAT (with a funny analysis of the results on Thursday 10 November at 21:00 CAT).
The news follows a record-breaking October in the US for the Noah-helmed Daily Show, which was its most-watched month ever among total viewers and its highest-rated month since February among Adults 18-49, and Comedy Central’s target millennial demographic of Adults 18-34. In October, “The Daily Show with Trevor Noah” was the highest-rated and most-watched, daily late night talk show in the US among millennial men (18-34, 18-24) and #2 among all millennials (18-34, 18-24).
Accentuating the show’s post-conventions bounce, overall linear viewership for “The Daily Show” was up +15% in October (1.4M total viewers P2+, Live +3), with ratings for the month up +16% among Adults 18-49, +16% among Adults 18-34, +22% among Adults 25-34 and +6% among Adults 18-24. Digital viewing also soared in October with full episode starts up +36% across digital platforms with the weeks of October 10 and 17 standing as the two best weeks in 2016 for digital full episode consumption. For October, “The Daily Show” added an average of 700K full episode streams per episode across digital platforms – a massive 50% digital boost per episode. Overall, in October “The Daily Show” reached a weekly, multiplatform audience of 8.6 million viewers across linear, VOD, digital and mobile platforms. (source: Nielsen, all comparisons versus prior quarter, 3Q16)
As the only millennial host in late night, the audience for “The Daily Show” is expanding to better represent Noah’s generation, broadening its multicultural base of viewers who made up 25% of the adult 18-34 demographic and 20% of the adult 18-49 demographic during Noah’s first year, with increases in delivery of nearly +27% and +17%, respectively, vs. the prior year.
In addition to forming a strong linear base, fans of the show are consuming its content in greater numbers across digital and social platforms with more than one-third of consumption coming from digital platforms during Noah’s inaugural year vs. 16% for “The Daily Show” during the prior year. Since its premiere, multiplatform streams are up +57% for Noah’s “Daily Show” vs. the comparable time period in 2014-2015, driven by massive increases across Facebook (+255%) and YouTube (+185%). (for more 3Q16 and first year performance data, click here)
“The Daily Show with Trevor Noah” airs Tuesdays to Fridays on Comedy Central (DStv channel 122) at 21:00 on CAT.
Viewers can follow “The Daily Show” on Twitter (4.7M followers), Instagram (500K followers) and Snapchat and by becoming a fan of “The Daily Show” on Facebook (6.2M fans). Fans can follow Trevor Noah on Twitter (5M followers), Facebook (3.3M fans) and Instagram (1M followers).