The Singleton, a premium single malt whisky from the Diageo Luxury Malts portfolio has collaborated with talented Joburg-based designer, Rich Mnisi, to bring together a tasteful experience to audiences at this year’s SA Menswear Week. Mnisi, who has consistently risen to prominence, presented his latest menswear collection at SAMW, held in Cape Town on Saturday 04 February under the title “Xingelengele.”
Vongani Chinkanda, Singleton Marketing Manager says, “Mnisi’s work connects to our own brand culture of staying true to one’s authentic self in creating beauty and craftsmanship. We are excited to bring our consumers into the same space to familiarise them with our common culture of presenting their unique translation of what taste is to them.”
In a country that has choice aplenty of innovation and reinvention, the Mnisi and Singleton Whisky partnership is not only a meeting of minds on collaborative harmony but it’s also a precise ballet of class and personalised nuance that define one’s taste, which is the heart of the finest single malt.“The youth continue to hold the power to reinvent the identity of South Africa as change-makers and this is acutely further expressed is Mnisi’s work. His use of social media makes him accessible to a broader audience and allows him to consistently push boundaries. We hope to tap into this and spark a conversation about individuality in one’s taste,” added Vongani Chinkanda, Singleton Marketing Manager.
“I’m a thoughtful ‘cosmopolitan’ peg, so it is great to work with Diageo’s Singleton brand as it speaks to my own culture of noticing – all things and all elements – details and complexity.”