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Cape Town – “Crisis? There’s no crisis.” Those were the words of Primedia chief executive Omar Essack in the wake of yet another on-air line-up change – the third in seven months.

This includes moving award-winning breakfast show host and fan favourite Ryan O’Connor, who will now get to sleep a little later in the morning. He moves to the 10am to 1pm spot from July 3 after serving up breakfast on KFM for a decade. O’Connor makes way for popular Joburg radio presenter and comedian Darren “Whackhead” Simpson.

Primedia – the parent company of KFM, 947, Cape Talk and 702 – is also said to be facing a staff crisis as a result of mass resignations.

But Essack said the goal was to grow KFM. “There is a commitment to provide what audiences expect from the brand,” Essack told Weekend Argus.

However, there has been no growth in listenership for the popular Western Cape radio station in recent years. In fact, listenership at what is now the No 2 radio station in the Cape has been on a steady decline.

The most recent RAMS (Radio Audience Measurement Survey) figures has KFM’s daily listenership at 672 000 as of December 2016. Heart FM leads the way with 787 000 listeners, while Goodhope FM has a listenership of 551 000.

“We know that KFM has a fantastically responsive audience. We need to grow KFM to the next level, we need to get back to being more than we are at the moment,” Essack said.

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