The Standard Bank Joy of Jazz festival in September is not only about music.
It is also about giving back to the community, with business workshops designed to help emerging talent gain invaluable help from music experts.
Geleza Kleva & Learn are free Music Business Workshops, which form part of the Joy of Jazz initiative, and these take place in July all around Gauteng. These workshops are especially designed to show how the music industry works, and help would-be artists gain a foothold.
Under the banner of Youth Development in the Arts, these Music Business Workshops have been an integral part of the broader Standard Bank Joy of Jazz initiative for the past three years and are highly successful enterprises.
Concord Nkabinde, mentor and well-known South African musician and composer, has been running these initiatives with remarkable success.
The project was started in 2014 when organisers, T Musicman, saw a need to educate emerging artists. A programme was developed that would help them.Nkabinde says that artists are great when it comes to performing, but are always lacking when it comes to the all-important business side of things. Many don’t know what to do from a business aspect. The Geleza Kleva & Learn projects help address these issues.
Learners will receive advice as well as be exposed to various music disciplines such as song writing, music composition, arrangement, playing music communally (bands and choirs), live performances, marketing their music, organising and managing musical events, and the business of music.
A number of workshops have been organised during the June / July school holidays targeting townships where there are opportunities for young musicians to learn their craft. Anybody with a musical interest can attend.
The music workshops cover topics such as “How the Music Industry Works”, “Different Careers”, “Composing and Song Writing”, “Performing and the Live Music Scene”, “Concerts & Events Production and Management” and “Composing Music for TV and Film.”
Author, musician and Wits lecturer Jonathan Shaw who wrote a book, “South African Music Business,” will be one of the speakers at the workshops on the topic, “How the Music Industry Works”.
For Standard Bank, the educational workshops are a cornerstone of its sponsorship of the broader festival, with them running programs that focus on building a firm financial structure to business, along with general financial fitness and literacy. “It is important for us to be able provide a solid base and knowledge for the next generation of music industry businesses,” says Hazel Chimhandamba, Head of Group Sponsorships Standard Bank.
Standard Bank Joy of Jazz Executive Producer, Mantwa Chinoamadi, says: “It is through a deliberate effort to develop our youth that in years to come will we reap a bountiful harvest of musical greats. We are delighted to have artistic luminaries, government and institutional support to make this programme a reality”.
Geleza Kleva & Learn workshops will take place at the following confirmed venues:
|6 July||Thursday||Westbury Community Centre|
|13 July||Thursday||Tshepisong Multipurpose Centre|
|20 July||Thursday||Yeoville Recreation Centre|