This week eNCA brings you the latest research on the ANC, conducted by Markdata and African Response. This research is presented and unpacked every Monday on eNCA’s new programme The Race hosted by senior anchor Jeremy Maggs and economist Lumkile Mondi.
Researchers polled ordinary South Africans who voted for the ANC in the 2014 National and 2016 Local Government Elections. 16 focus groups in KwaZulu-Natal, Mpumalanga, Eastern Cape and Gauteng shared their perceptions on provincial ANC leaders. The findings show how the party is dealing with issues like unemployment, racism, political killings and corruption.
The latest research focused on perceptions of the ANC in the polled provinces. The data shows that participants believe that leaders are not close enough to the people, and therefore not immediately recognizable. People also seem to have better relations with local leaders who they depend on for services with housing and unemployment emerging as key concerns. ANC supporters polled in KwaZulu-Natal also highlighted the numerous political killings and government’s failure to intervene.During October, the results of 16 focus groups held in Gauteng, Mpumalanga, Eastern Cape and KwaZulu-Natal will be discussed. Participants are people who voted for the ANC in both the 2014 National and 2016 Municipal elections. The groups were carefully selected to represent urban, rural, male, female, young and mature voters. Discussions were conducted in the preferred language of the participants.
From November, the results of standardised interviews with approximately 5000 South Africans around the country will be announced. These interviews are being carried out under the close supervision of regional supervisors. Topics include preferred ANC leaders, provincial party politics, race relations, economic transformation and more.
Markdata director, Dr Elsa Thirion-Venter is a SAMRA Accredited Marketing Researcher. “In order to ensure robust and reliable results, a multi-faceted approach was followed, using both focus groups (adding depth of understanding) and face-to-face interviews with a structured questionnaire (quantify the extend of opinions),” says Elsa. “The sample sizes used for nationally representative samples in South Africa, usually range from 2 500 to 3 500. The sample size of 5 000 therefore adds even more to the robustness and depth of the results, also ensuring that smaller groups are sufficiently represented in the sample. Not only is the sample size important, the way the sample is designed and drawn is extremely important. It is based on international scientific standards, in an unbiased way giving each person an equal chance to be selected.”
Catch The Race every Monday at 3:30pm on eNCA on Channel 403 on DStv. Go to eNCA.com to view this and past episodes.