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With Stimorol’s new ‘Enjoy Every Chew’ campaign, every moment of your day is something to celebrate. To illustrate this new brand messaging, a cool NEW Stimorol TV Commercial hit screens nationwide this month with a simple focus: chewing gum is fun!

The liveliness of the NEW commercial was driven by a team of young, exceptionally talented individuals. To ensure the Stimorol audience enjoy every detail of this commercial, Stimorol takes a look behind the scenes at the passionate creatives responsible for the look, beats, moves and style. These behind the scenes interviews will be released on the Stimorol Facebook page. Be sure not to miss the first video out now.

The commercial is directed by the passionate Fausto Becatti who is known for his amazing skill at pairing striking cinematic visuals with emotive music to deliver pictures that pulse to a beat. You’ll have seen his work on a number of gritty music videos and clients like Nike, Jetson Belle and Hellfire Whisky. He lives for filmmaking, photography, music, travel and adventure. When he’s not directing, Fausto’s other passion, photography, has seen him build up a formidable portfolio of stills – exhibited and sold in galleries and showcased online.

The commercial’s super-slick choreography is the work of Sinenhlanhla ‘Sne’ Mbatha. The Durban-born has enough passion, determination and energy to light up any room she enters. She is a highly enthusiastic Hip Hop choreographer/ dancer, who diversified her skill set to include Modern, Acrobatics, House and Tap dancing. Sne has choreographed and opened for major local and international events such as the MTV Base Awards, Glo CAF Awards, Kendrick Lamar, Metro and the South African Music Awards – and the list goes on.

“Stimorol is already ever-present, thanks to its status as SA’s number 1 chewing gum – but now we’re here to celebrate each and every moment of the day with ‘Enjoy Every Chew’,” says Keri Govender, Mondelez Category Brand Manager for Gum SA. “So much of our day is taken up by things we HAVE to do – so we wanted to celebrate the fact that chewing a piece of Stimorol gum is something you can do for pure enjoyment. The talented team behind the ‘Enjoy Every Chew’ commercial really showcase how Stimorol enhances every moment. I hope this content inspires Stimorol fans, like it did me.”

To view the Stimorol TV commercial and Behind-The-Scenes interviews, visit the Stimorol SA Facebook page.


Twitter @StimorolSA

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