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A Son of the Sun

Never before has Africa been represented so attractively for the beauty she really is. Only one man has passionately awakened her ethnic vibrations…Afrotraction! Born in Mpumalanga, Mzwandile Moya is a proud ambassador of South African Music. His music can be best described as …soul captivating. Not only does Mzwandile sing and write music, he also produces and plays various instruments, which were all mastered through years of dedicated practice without formal training. His career began in 2007 when he moved to Joburg and has been a steady success since.

Albums Released

Afrotraction has five albums to date, namely Soul Deep, Soulfully Yours, For The Lovers, Love & Respect and Relationships. Afrotractions boasts a global listenership of all ages and races.

Afrotraction is at the height of his musical career now after winning both a METRO and SAMA Award in 2015 for the album ‘FOR THE LOVERS’. With millions of fans across South Africa, encompassing all languages and age groups. Love & Respect pays special attention to a ‘committed in companionship’ fan base. This includes young, maturing and mature adults in committed relationships.

The Afrotraction brand seeks to associate with brands that hold similar values to his in this albums season. In brand association, Afrotraction has been mindful of his markets perception of him and only associates with excellence. There are numerous advantages to sponsoring a brand like Afrotraction, one of the most overlooked is an endorsement by a socially distinct individual. Afrotraction has managed to steer clear of controversy throughout his music career and has become an inspiration to many with his exemplary lifestyle. Afrotraction can be associated with community development initiatives. This season the brand has a great focus on social investment apart from performances, public speaking engagements, and high profile appearances.

Performing Ethos:

When Afrotraction performs, audiences are enthralled by his vocal execution and inclusive style. He understands that in order to captivate an audience, a performer must interact personally with them. His in-house band is a very crucial part of his performances, and he consistently displays a high level of respect for their talent on and off stage. Afrotraction is famous for his outstanding performances at high profile weddings, corporate events and national/ international festivals and government events. “Over the years I have seen my music influencing the world to love and nurture one another in general. I am content with my career and personal life that I am inspired to write songs specifically for committed companionship. I have learned that when you make a commitment, be consistent in keeping yourself loyal to it.” OUT NOW: Relationships. Available at all music outlets nationwide.

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