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Leading paper and plastic recycler, Mpact Recycling has announced that it will partner with the Mrs South Africa empowerment programme for the fourth consecutive year, this time as one of the main sponsors of the event. The decision is aimed at enlisting the help of contestants to raise awaresess around the importance of recycling in local communities.

More than a traditional beauty pageant, Mrs South Africa is a female empowerment programme focused on raising the profile of women who strive to be the best versions of themselves. They can be mothers, entrepreneurs, businesswomen or homemakers between the ages of 25 and 49. Many are change-makers in their communities, but all are brave, real-life superwomen.

The competition’s 100 semi-finalists are expected to immerse themselves in networking and self-development activities as well as raising funds for Women4Women South Africa. This is before 25 finalists are selected in June and the winner announced in November.

Mpact Recycling communications manager, Donna-Mari Noble, says the campaign’s objectives fit neatly with Mpact Recycling’s drive to create awareness in communities such as assisted living facilities, old age homes, buy-back centres, garden sites and churches about the benefits of recycling. “By partnering with Mrs South Africa, Mpact Recycling gains 100 brand ambassadors this year.”

She explains that Mpact Recycling has supported Mrs South Africa since 2014. “This year is different because we are now one of the main sponsors of the event, which means we have access to many more contestants than in previous years. This will help to increase our geographical reach and empower more communities to get actively involved in sustainable recycling initiatives.”

Since partnering with Mrs South Africa four years ago, Mpact Recycling has identified several new communities for its recycling programme. “Not only do the people in these communities learn about the advantages of conserving the environment and creating a cleaner, more beautiful South Africa, they also find out how to make an income or raise funds through their recycling efforts,” says Noble.

“Mpact Recycling is delighted to be part of an initiative that highlights the important role women play in their families and communities while encouraging them to be the best they can possibly be,” Noble continues.

“We are delighted to have Mpact Recycling as one of the sponsors for Mrs South Africa. We fully support the great work they have been doing and the positive change they are bringing about. Mrs South Africa also plays a huge role in addressing social and environmental issues around the country, and we believe this partnership is an ideal way for all parties to amplify their efforts in making this beautiful country of ours magnificent,” says managing director for Mrs South Africa, Joanie Johnson.

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